A Report by the Customary Measures Society, January 2005, being in part a response to the UK Metric Association’s Report: ‘A Very British Mess’, containing our proposals for the future of Britain’s weights and measures, and in part a celebration of five years’ resistance to the European Union - with the active help of the British government - making it a crime in Britain to sell in pounds and ounces
© Customary Measures Society. All rights reserved.

Summary of Report

Below we list the key points of our report:

• USE Independent consumer surveys, and the evidence of our own eyes and ears, show continued strong use by British people of customary weights and measures, especially in day-to-day life. Children and young people are familiar with customary measures and use them almost as much as adults do (Section 2)

• PREFERENCE Several independent consumer surveys conducted over the past seven years also show continued strong preference for customary weights and measures. This is especially so in relation to keeping road and pedestrian signs in miles, yards, feet and inches, rather than switching to kilometres and metres. According to the most recent survey, support is running at 11 to 1 in favour (Section 3)

• UNPOPULAR CRIMINALISATION Making the sale of loose goods by the pound a crime has been deeply unpopular - and costly (Section 4)

• NEW CRIMES WITH SEVERE PENALTIES The recent report of the U.K. Metric Association (UKMA) recognises that the only way of forcing British people to accept wholesale metrication is to create a whole swath of new crimes. Selling 7” pizzas, 12 oz. steaks and 7” x 5” photos would all be outlawed if the UKMA had its way.

Also banned would be describing the length of your living room and your
garden in feet, your office space in square feet - or the land around your
farm in acres. UKMA even wants to ban the use of customary measures in
all advertisements (Section 5)

• THE FAILURE TO TEACH CUSTOMARY MEASURES IN SCHOOLS
Most schools ignore the customary measures that their pupils use at home and in the playground day in, day out, and teach only metric units. Even UKMA concedes that children stop using metric units once they leave school. Most teachers barely conform to the requirement in the National Curriculum to teach the customary unit equivalents of metric weights and measures - while ‘politically correct’ OFSTED inspectors ensure that metric is taught, but ignore the Curriculum requirement to teach customary units alongside metric (Section 5)

• COSTS OF CONVERTING ROAD SIGNS TO METRIC It would cost £1 billion or more to convert British road signs, including all speed limit and distance signs, to metric (Section 6). Literally thousands of ancient road and footpath signs and mile posts would have to be destroyed. Such a proposal is wholly unnecessary. The government should immediately announce the abandonment of all planning for it (Section 6). The ‘safety’ argument for keeping supplementary information in metric on road signs does not hold up, because dual signing is confusing and inconsistent. Continental lorry drivers use the Truckers’ Road Atlas which gives the height of all low bridges exclusively in feet and inches (Section 6)

• DEMOCRACY Proceeding with further compulsory metrication would be undemocratic. Governments have consistently promised over the past four decades that metrication would be ‘voluntary’ (Section 7)

• ‘CULTURAL VANDALISM’ Proceeding with compulsory metrication would be an act of cultural vandalism, eliminating a tried, tested and trusted weights and measures system which has been in use in Britain for over 2,000 years and is therefore an integral part of our national history (Section 8)

• THE EUROPEAN UNION ASPECT The only legal obligation on Britain is to ‘set a date’ for conversion to metric. We could avoid any further unwanted metrication by setting a date ahead of, say, one billion years ahead, for converting our road signs to metric or abolishing the pint. European leaders have claimed that our use of customary measures gives Britain an ‘unfair competitive advantage’ in our trade with the United States because the U.S. use a similar system of weights and measures (see Foreword by Vivian Linacre, President of BWMA). It is ridiculous to suggest that having road signs in miles and drinking beer by the pint gives us ‘an unfair competitive advantage’ (Section 8)

• BRITAIN’S WAY AHEAD The ‘way ahead’ for weights and measures would include the following measures:
(a) end prosecutions of traders for selling in pounds and repealing the law under which they have been prosecuted (Recommendations)
(b) repeal the Regulations which force traders to weigh and sell in metric and which will ban the display of the word ‘pound’ in shops after 31 December 2009 (Recommendations)
(c) re-introduce labelling of most retail products in both customary and metric units - as is the practice in the United States - thus enabling the majority of customers who use and prefer pounds and ounces (and other customary measures) to understand much more easily the true weight and value of the produce they are buying (Recommendations).

For more information

Customary Measures Society,
66 Chippingfield, HARLOW, Essex, CM17 0DJ
Tel: 01279 635789, 07835 716537 or 01279 626739 Ask for Tony Bennett
e-mail: ajsbennett@btinternet.com

British Weights and Measures Association,
P.O. Box 590, LONDON, WC1X 0UB
Tel: 020 8649 8579 Ask for John Gardner, Director
website: www.bwmaOnline.com email: bwma@email.com

Active Resistance to Metrication,
‘Meadowbank’, 9 Station Cottages, Brampton Road, HUNTINGDON, Huntingdonshire, PE29 3BW
Tel: 01480 435837 Ask for Derek Norman

“The human brain does not operate like a computer; it needs familiar,
quantifiable units of measure” - Philip Ivey-Ray, August 2004
Main Recommendations

Britain’s Way Ahead: Our 12-point plan

These are our proposals, which we invite the next government to adopt:

1. Loose Goods - Ending of Criminal Penalties
We call for an immediate suspension of all action to enforce the
compulsory weighing and sale of loose goods in metric
2. Repeal of 1994 Regulations
We call for the repeal of the 1994 Units of Measurement Regulations. We also call for an indefinite ‘derogation’ from any other measure in Direct-ive EC/80/181 under which Britain is required to convert to metric units
3. Dual labelling of packaged goods and the re-introduction of ‘dual customary/metric weighing machines
Dual labelling of the weight of packaged goods sold in shops should be introduced within a reasonable lead-in period (goods for export would still, of course, need to comply with the importing country’s require-ments). After a transitional period, displaying metric could be phased out. The cost of adding another measurement on a packet or tin is minimal. Packaged goods in the United States are dual labelled
4. Repeal of the ban on displaying the word ‘pound’ in shops after 2009
We call for the immediate repeal Regulations banning the display of infor-
mation in pounds and ounces in shops after 31 December 2009
5. Changes in the National Curriculum
We call for the National Curriculum to be amended to ensure that children are taught customary and metric units in equal measure (as is the case in the United States) and are not forced to use only metric in class, e.g. when preparing recipes, making things or drawing up plans
6. Relaxing the ban on customary measures for officials. We call for the immediate relaxation of laws requiring officials to use metric only in official documents.
7. Relaxing the ban on customary measures for architects and builders. We call for architects to be allowed, once again, to draw up plans in customary units, and for builders to be able to use customary units.
8. Changes to the Highway Code. We call for the next edition of the Highway Code to omit all references to metric measurements, in order to avoid confusion.
9. Public information signs to be primarily in customary units. We call for all public information signs, e.g. at the entrance to publicly-owned country parks or historical buildings, to use customary units.
10. All swimming pools to show depths in feet and inches. We call for all present and future swimming pools, in the interests of safety, to be required to display depths in customary units. We do not call for an end to displaying depths in metric units. Both should be used
11. Leave road signs in customary measures. We seek a commitment by the government to leave road and footpath signs in customary units indefinitely. Staff in the Department for Transport, currently planning metrication, could be redeployed to useful work
12. Phase out optional metric signs on British roads. We call for the repeal of the current option (currently used only by a handful of local authorities) to allow metric roads signs, in very limited circumstances, to accompany signs in customary units.

Foreword by Vivian Linacre, FRCS, FCA, President of British Weights and Measures Association

The UK Metric Association and its solitary spokesman Lord Howe no doubt agree with this statement made in Brussels to the British Weights and Measures Association during correspondence and discussions in 1996-7 with Martin Bangemann, the EU Commissioner for Industry, and his Metrology Unit: “The UK is in an anomalous position, being a full partner in the EU yet sharing a common system of weights and measures with the USA, so gaining an unfair competitive advantage in transatlantic trade”, and also with the government’s response, to the effect that: ‘Yes, it is iniquitous that Britain enjoys this huge cultural and commercial benefit by virtue of the joint system of customary measures, which must therefore be abolished.’ The EU’s loathing and envy of that UK-USA historic bond is the prime motivation for compulsory metrication. It has nothing to do with weights and measures but is purely political.

Consequently, neither the UKMA Report (entitled ‘A Very British Mess’, although it is in fact ‘A Very EUish Mess’) which appeared last month, nor the Foreword by its political dinosaur of a Patron, is actually concerned, as they pretend, with the comparative merits of the metric and imperial systems, nor with the case for a metric monopoly as opposed to a free global market embracing both systems. Knowing that the people are even less enthusiastic about metrication than about the euro or the EU draft constitution, what they want is to skip all the argument, ignore public opinion, disregard the Labour Party’s already congested programme for the next parliament, minimize the cost to the taxpayer which would exceed a billion pounds (but they ludicrously estimate as only a few millions), and present the nation with a comprehensive fait accompli – having summarily metricated practically everything and virtually extinguished our customary measures.

Why? Because, as I shall briefly explain and as Tony Bennett and Derek Norman discuss very fully in this splendid counter-blast of a Report, otherwise the current compulsory metrication programme will stall and eventually have to be scrapped. Without a metric guillotine (an appropriate metaphor, given the system’s origins!) and severe penalties for non-compliance, customary measures will survive, reinvigorated after this long ordeal.

For compulsory metrication suffers two impediments, which must exasperate Lord Howe and his cohort. First, although the EU issues directives which member states must adopt, the ways and means for implementation are delegated to member states according to their various domestic legal codes. Second, in the case of the UK, central government in turn delegates enforcement to Trading Standards Officers who are employed by local authorities, whose Council Members are as keen on re-election as are MPs.

The EU authorizes the use of twenty different languages, at colossal cost and confusion, in a vain effort to resist the ever-growing use of English as the common European language, yet pretends that it cannot authorize even two systems of weights and measures. Compulsory metrication by destruction of our customary weights and measures is not merely vandalism – it is a form of cultural cleansing. The purpose is to accelerate integration of the UK within the EU by cutting us off from our roots and thereby undermining our natural affinity with the USA.

The metricksters would also agree with a statement to BWMA by the Department of Trade and Industry that traders who persist in using customary measures must be prosecuted because otherwise they enjoy an unfair competitive advantage against traders who have metricated. Since the original ‘metric martyr’, Steve Thoburn, reckoned that from his market stalls he must have personally served a million customers, of whom just two ordered in kilos, therefore – according to Lord Howe – those two were right while the other 999,998 were wrong. So compulsory metrication has nothing to do with democracy: it was never mentioned in any political party’s general election manifesto or in any Queen’s Speech introducing a parliamentary session’s legislative programme, but simply imposed upon us at the EU’s behest. Why not put the issue of compulsory metrication – as for the euro and the draft EU Constitution – to the people in a referendum? Because Tony Blair, Charles Kennedy and Lord Howe all know it would be overwhelmingly rejected.

Ever since the 1897 Act of Parliament, the use of metric units in Britain has been perfectly legal as an optional alternative to imperial, the two systems co-existing harmoniously with no difficulty or controversy whatsoever. Both were taught in primary schools, and either system was used in trade, according to convention or the dictates of customers and the marketplace. A century later, every organization, every business, profession and industry that wanted to go metric had done so long ago. It follows that the only concerns affected by compulsory metrication are those that, for one good reason or another, do not wish to change over – including, of course, the mass of the populace.

The freedom of choice that had flourished for 102 years, as it still does in the USA, was something the EU cannot tolerate. Left to free competition, customary measures will always prevail. All the confusion, etc, of which Lord Howe now complains, results from enforcement of a metric monopoly. Four successive Prime Ministers – Wilson, Heath, Callaghan and Thatcher – had pledged that metric conversion would always remain a voluntary process, but what does their word mean to the EU or to Lord Howe?

The anti-democratic nature of the present regime was demonstrated when, after the High Court’s devious rejection of Steve Thoburn’s Appeal against his equally devious conviction of the criminal offence of selling a pound of bananas, his lodgement of a further Appeal was refused by the House of Lords Appeals Committee. It was not – as often claimed by metricksters – that his Appeal to the House of Lords failed, for it was never heard! Permission for it to proceed was simply denied without any reason being given. Had a proper Appeal been conducted, he might well have succeeded.
Likewise, it was not that his final Appeal to the Court of Human Rights in Strasbourg failed, but that it could not survive the vetting procedures – his petition was merely dismissed as incompetent. Again, the danger of the consequences if it had succeeded was too great to allow the case to proceed. No political institutions will help the people overcome this evil – they must help themselves, with valuable support from the media.

The Bible and Shakespeare are full of references to customary measures. Would Lord Howe abolish them? After all, the metric system was created by the Reign of Terror during the French Revolution, whose purpose was to destroy religion and cultural traditions. Those revolutionaries also tried to metricate the clock and the compass, but had to give up, because nothing in nature is decimal. The measurement of time (hence of latitude and longitude) as well as of music, are compatible with our customary system – for they all have a common cosmic origin – and incompatible with the metric system.

The metric system is littered with obsolescent units. What happened to the decametre and the decimetre, and how many MPs know the difference between them? Now the centimetre is dying too, to leave nothing between the metre and millimetre, neither of which is much use for everyday purposes. The reason why estate agents and surveyors, after half-heartedly embarking on metrication, have reverted to imperial measures is because (quite apart from public preference) calculations of floor-space to within the nearest whole square foot are accurate enough for practically every purpose, whereas to the nearest whole square metre are not nearly accurate enough, resorting to decimal places which look absurd and give rise to errors. Incidentally, how many MPs can define a kilonewton, a measurement of force which, per square metre, has replaced the universally understood pounds per square foot? That is only one instance among many.

The UKMA Report’s nonsense about chaos caused by a dual system of measures is exposed by the fact that, not only does the present world superpower operate a dual system, but all four world superpowers of the future – China, India, Mexico and Brazil – happily trade in both metric and Anglo-American customary units. Moreover, the three economically most important industries, and the most innovative, in today’s world – oil, aviation and computers – all use a mix of both systems! It is the Eurometricksters who are turning their backs on the future, retreating into a restrictive, doomed autocracy.
It is pitiable to see a man of Lord Howe’s former stature reduced to advocating violation of the right to freedom of commercial speech – a right supposedly guaranteed by the European Convention on Human Rights. For the exercise of that right is the only permitted use of customary measures remaining today, the right to display imperial units on labels and price tickets as ‘supplementary indicators’ – i.e. alongside but subordinate to the primary metric markings. Clearly, the function of such use is merely to provide accurate additional information for the consumer’s benefit. Surely the right to do so is protected by freedom of commercial speech. But no! For it is not enough that all goods have to be weighed and priced exclusively in metric units. It must also become a criminal offence even to show the equivalent quantity or price in imperial measures. The customer must not be permitted any such clarification. This is repression for its own sake.

So this ‘derogation’ (concession) that still permits supplementary indicators must not be renewed again beyond the present expiry date of 31 December 2009. Once that right is rescinded, the abolition of customary weights and measures will be complete. Thereafter, it will be an offence even to mention imperial units in any commercial context. But because the public were not ready for that ultimate stage by 31 December 1999, when the derogation had previously been due to expire, it was extended for a further ten years, almost half of which has already passed. So the growing danger – UKMA and Lord Howe fear – is that if the public still aren’t ready five years from now the derogation will have to be extended for yet another decade. The chance to eradicate the detested Anglo-American system will have been lost, and the credibility of the UK’s commitment to metrication will be prejudiced, both in the EU and in the USA – to the anger of the former and delight of the latter!

Hence the desperate insistence that a crash programme of brutal metrication be embarked upon immediately, to minimize that risk by softening up the public within the next three to four years. That is the motive of this UKMA Report. The hope is that, the people having been bludgeoned and brainwashed by 2008, the extinction of supplementary indicators shortly thereafter will pass almost unnoticed.

They will be disappointed. For the government does not have the resources to spare for such a commitment. Besides, to win next year’s general election requires a more Eurosceptic posture - and anyhow the dead-line of more than five years away will fall within the parliament after next, so why worry now? Furthermore, if the derogation has not been renewed in time, the regulations terminating it are bound to be challenged, with a good prospect of success, threatening the legitimacy of the whole process of compulsory metrication.

The difference between BWMA and UKMA is that we would always defend their right to use the metric system, for we believe in freedom of choice which must finally triumph.

Vivian Linacre, December 2004

1. Introduction

Purpose of the Report

1.1 The report’s main purpose is to make the case for retaining the use of customary weights and measures in Britain. It notes how customary meas-ures are overwhelmingly used and preferred in day-to-day life, despite the forced introduction of metric units in many spheres over recent decades. We conclude with twelve recommendations. These chart a sensible way forward, which would allow British people to carry on using the measurement system they use and prefer. It also suggests how current confusion in some sectors - especially in the sale of packaged and loose goods - may be ended.

1.2 The occasion for our report is the recent publication of the report by the U.K. Metric Association (UKMA) which, in effect, called for a swath of new and highly repressive legislation to realise its dream to ‘complete’ the process of compulsory metrication. Its report was released on 8 July and Lord Howe, its patron, was interviewed several times that day on TV and radio to pro-mote its report. The effect of UKMA’s proposals, if ever implemented, would be to obliterate virtually all use of British weights and measures.

1.3 Our report explains the extent of the strong and stubborn resistance of the British people to the attempt to impose an entirely alien system of weights and measures on them. It suggests that, in order to prevent further chaos, confusion and expense, the law should be sensibly amended so as to allow British people to revert naturally to their previous use of customary weights and measures, wherever practicable. Our report contains ample support for all the points and recommendations it makes.

1.4 The Customary Measures Society (CMS) is a membership organisation established this year to campaign actively to preserve our weights and meas-ures system from attempts by powerful forces to get British people to aban-don them. We rely on membership subscriptions and donations. Unlike UKMA, we do not receive large grants from scientific and industrial con-cerns, nor from any other source. Many of our members also belong to British Weights and Measures Association (BWMA), which has several hundred members and also campaigns to retain British weights and meas-ures. There are also more activist groups like Active Resistance to Metric-ation (ARM). Many distinguished and respected figures in British society, like world-renowned astronomer Sir Patrick Moore, fully support the retention of British weights and measures, as is clear from BWMA’s impressive list of patrons and honorary members (Appendix 1).

1.5 In our Report, we use the term ‘customary’ weights and measures’, in preference to the terms ‘British’ or ‘Imperial’, also commonly used. Custom-ary weights and measures are also sometimes known as the ‘Foot-Pound-Second’ (FPS) system. The metric system is sometimes known as the S.I. System (Systeme Internationale) or Kilogram-Metre-Second (KMS) system.

Principles for ‘The Way Ahead’

1.6 In outlining our main proposals for reform, we do not advocate a com-pulsory return to the pre-1897 position, before both customary and metric weights and measures became lawful for use. Nor do we advocate wholesale reversal of the metrication programme to date. We merely set out what we believe is a sensible and realistic ‘way ahead’, based on the overarching prin-ciple of freedom of choice. We have had in mind these three key criteria:

(a) keeping the costs of any further changes to a minimum,
(b) respecting customer preference and usage, and
(c) enabling people to return to using customary measures, where this can be achieved without compulsion.

1.7 Our recommendations for the future of customary weights and meas-ures are also supported by BWMA and ARM.

1.8 What prompted the UKMA to issue its report: “A Very British Mess”? UKMA supplies the answer in Paragraphs 1.3, 2.4 and 2.5 of its Report:

“The timing of [UKMA’s] report arises from a recent publication by the Con-federation of British Industry and the British Standards Institution together with the Department of Trade and Industry - the National Standardisation Strategic Framework (NSSF). This document…deals with the issue of stand-ardisation in British industry and commerce. Yet, remarkably, it manages to discuss the many advantages to suppliers, producers and customers of having common and compatible standards without dealing with the central issue of measurement units…the NSSF excluded weights and measures [from their report because it] raised complex issues beyond the scope of this document…thus the NSSF, remarkably, appears to sideline completely the central point that harmonised standards, improved specifications and codes of practice cannot be fully achieved as long as much of UK industry, trade, government, education and media - not to mention the general public - think and work in a different measurement system from the official system”.

1.9 On reading the UKMA report, it rapidly becomes clear that UKMA is deeply frustrated at the NSSF’s eminently sensible decision to ‘sideline’ con-sideration of any further changes to our weights and measures. Indeed, the tone of the UKMA Report could be fairly described as ‘desperate’, as they see the prospect of achieving their passionate desire for the obliteration of British weights and measures receding rapidly.

1.10 UKMA stridently demands the complete elimination of British weights and measures before the end of 2009. To achieve that objective, for example, it calls for the complete replacement of Britain’s million-plus road signs in customary measures, a proposal that we could cost well over £1 billion. UKMA’s problem is that it insists that British people should think and work in a measurement system which is different from the one they normally use.

1.11 The Customary Measures Society, and other groups supporting the re-tention of British weights and measures, endorse NSSF’s decision, discussed in Paragraphs 2.1 to 2.5 of UKMA’s Report. NSSF regard further metrication as so unimportant and irrelevant to future British industrial and commercial interests as to merit no further consideration at this time. Indeed, given the fact that that weights and measures is very much part of the NSSF’s remit, it is all the more remarkable that they recommend no further metrication.

1.12 UKMA’s Report is, in many respects, highly misleading, indeed inaccurate. We deal more fully with some of these inaccuracies and misleading statements in Section 5 below.
2. Current use of customary and metric weights
and measures

Day-to-day use of customary measures

2.1 The metric system is by now in common use for certain purposes. Usually this has been achieved by compulsion, not because people have voluntarily decided that the metric system is a better system.

2.2 Areas of life where metric is in common (but by no means exclusive) use include: science, engineering, the N.H.S., athletics, sales of petrol, Ordnance Survey maps and sales of many retail goods including food and ‘shorts’ in pubs. There are some other items commonly referred to in metric; examples include engine size (c.c.) and film size (such as 35mm) - though 35mm is in fact a metric conversion from a size measured in eighths of an inch.

2.3 However, as our cover picture illustrates, when one examines measure-ments in day-to-day use, and indeed in many other areas of life, it becomes crystal clear that use of customary measures remains very strong. British people use customary measures overwhelmingly, for example, when describ-ing their personal weight and height, and in referring generally to distances, heights and dimensions. People placing advertisements in personal columns give heights exclusively in feet and inches. Critically, when the Police ask for public help in tracing criminals, they give out the height of suspects only in feet and inches. This overwhelming use of feet and inches persists despite the common practice in many primary schools of using height charts only in metric and almost exclusively metric teaching in both primary and second-ary schools. Some teachers teach only metric units despite the National Curriculum insisting that children should be taught customary measures alongside metric so as to ‘understand’ customary measures in everyday use.

Roads and footpaths are signed in customary measures

2.4 Britain’s roads and footpaths also illustrate the persistence of custom-ary units. The Traffic Signs Regulations & General Directions 2002 (TSRGD) govern the content of signs on our highways. Even after 39 years of Britain’s metrication programme, all dimensions and distances on British roads, cycleways and footpaths must be in customary measurements. There are good practical and economic reasons why this is so (see Section 6 below).

2.5 Supplementary use of metric is permitted as an option on road signs for three purposes only: height limits, weight limits, and the permitted maxi-mum length of vehicles traversing level crossings. However, even here, use of metric by highways authorities has been very limited. Surveys by members of ARM suggest that despite dual units on some main roads, 95% of height limits are in customary units only. This figure rises to 99% for width limits.

2.6 The Department for Transport has accepted in writing on several occasions - rightly - that it would be impossible to introduce metric-only units on British roads without causing ‘confusion’, and thereby danger, to motorists. The Department acknowledges that roads are a ‘safety-critical’ environment where clarity and consistency of road signs are paramount. In passing, it’s interesting that ‘odd-man-out’ Britain, driving on the left and using miles and yards, has one of the best road safety records in Europe.

British weights and measures remain the day-to-day language of the people, despite official attempts to stamp out their use, as these three recent newspaper cuttings confirm
[Daily Mail article 11 April 2001]

2.7 The fact that all road users are familiar with customary units is proved by the fact that driving licences are issued for people to drive on roads which are signed almost exclusively in customary units. The plain fact is that metric-educated 17-year-olds are perfectly familiar with customary units of distances and dimensions to be found on Britain’s roads - miles, yards, feet and inches. This give the lie to those who falsely claim that ‘metric-educated children don’t understand Imperial measures’.

Customary weights and measures - the language of the people

2.8 In analysing the persistence of customary measures despite 39 years of metric enforcement, we must focus on their day-to-day use by old and young people alike. When one listens to the everyday speech of British people, one is struck by the overwhelming use of customary measures for almost all pur-poses. UKMA reluctantly acknowledges: “Much teaching of metric to school-children is wasted since they have no opportunity to practise their skills outside school…in everyday conversation, many British people freely use feet, stones, acres and miles per gallon” (UKMA Report, Paragraphs 3.3(l) and 3.5(g)). The reason is that children grow up hearing and using custo-mary units in everyday life - in their families, and among their friends.

2.9 A significant illustration of this came in a 5-minute BBC film “Mission Impossible”, made with the help of the authors of this report, on the cam-paign to retain customary measurements. The film team came across a group of four boys, aged around 10, fishing on the banks of the River Lee. These metric-educated boys were, in turn, asked four questions: how tall was the first, how much did the second weigh, how heavy was the biggest fish the third had ever caught, how deep did the fourth think the river was? In each case, the answer came in customary units - and in each case, the boys did not know the metric equivalent. One boy was asked: “Surely you learn metric at school?” His answer came: “Yes, but we don’t understand it”.

2.10 Customary measures are used overwhelmingly on T.V. and radio, in newspapers and magazines, and books. The most popular children’s books in the past decade have been the Harry Potter books. There are frequent references to weight and measures in the Harry Potter books and they are exclusively in customary units. The books’ author, J.K. Rowling, is an honorary member of BWMA. TV fitness programmes invariably refer to weight in stones and pounds and height in feet and inches.

Customary measures and property selling

2.11 Another clear indicator of the persistence of customary measurements in popular culture comes in relation to property. In the following cases, customary measures are used either exclusively or overwhelmingly:
(1) the sale of office space - square feet
(2) descriptions of the size of land for sale - acres
(3) description of the size of land in country parks, stately homes etc. - acres
(4) the dimensions of rooms in houses for sale - feet
(5) the length of gardens in houses for sale - feet
(6) the renting of allotment gardens - rods.

2.12 The gradual drift back to use of customary units of measurement was nowhere better illustrated than in a recent report in Estates Gazette, 15 May 2004, referring to a decision by upmarket estate agents Knight Frank to drop
measurements in square metres altogether from its research reports. The Estates Gazette editor wrote:

“In property at least, the square metre is going the way of the rod, pole or perch - medieval measurements of length (about five and a half yards) that older readers will remember from school exercise books. People simply do not talk in square metres. They talk in feet. Agents do it. Occupiers do it and educated investment managers do so. So let’s talk - and write - in feet”.

2.13 Prior to November 2002, Estates Gazette gave metres as the prime measurement unit for floor area. Then they began to lead in square feet (with metric added in brackets afterwards). From April this year, the maga-zine dropped the square metres in brackets and now only use square feet. Yet UKMA, in its Report, advocates compulsory use of square metres!

2.14 In Paragraph 7.25 of its report, UKMA makes this claim: “Within the commercial property business, there is now increasing usage of metric units, and notices will sometimes be advertised in square metres…” That flatly contradicts the report in Estates Gazette. We do not believe the UKMA can justify its statement. The overwhelming majority of office space is advertised only in square feet. Occasionally, supplementary indications in square metres are found. Signs just in square metres are very rare.

Customary measures in sport and retail sales

2.15 Most athletics events, including the Olympics, are in metric, though the weight of the shot remains at 16 lbs. and boxing weights remain in stones and pounds. Rugby pitches may be laid out in metres, but apart from those examples, there is overwhelming use of customary units in the nat-ion’s most popular sports. Switch on or tune in to a football match, golf or tennis tournament, horse racing or a cricket match (with its 22-yard pitch and 4-foot high stumps), and you will almost never hear a metric unit used. Footballers shoot from so many yards, holes on a golf course are measured in yards, and commentators use feet for the length of putts. Horse racing courses remain measured in furlongs. When the charity Sport Relief held an international fund-raising event just two days after Lord Howe’s appearance on TV to advocate metric compulsion, the event was run over one mile.

2.16 Customary measures are used overwhelmingly in commerce where metric has not been imposed. Some common examples are as follows (*indicates that this is conceded by UKMA in Paragraph 2.6 of its Report):

(1) the size of T.V. screens in inches
(2) the sale of ‘quarterpounders’ and ‘halfpounders’ in burger restaurants
(3) the size of pizzas in inches
(4) the weight of steaks in restaurants in ounces
(5) the sale of potatoes and other vegetables by farmers in pounds
(6) the size of photos* and picture frames in inches
(7) horsepower for engines*
(8) British Thermal Units per hour for central heating boilers*
(9) clothing sizes in inches*
(10) cubic feet for the capacity of ‘white’ goods like fridges and freezers*
(11) tape measures which lead in inches*
(12) the use of miles per gallon to advertise the fuel consumption of cars*
(13) use of 72 points to the inch for type sizes on computers.
Fuel and milk tankers unload in gallons per minute, bullets are fired in feet per second, fish are weighed in pounds, guns are proofed in tons per square inch. In all these and many others cases, UKMA wants Parliament to intro-duce legislation with criminal penalties to ban the use of customary units.

Customary measures in marketing

2.17 It is also of more than passing interest to note that some companies deliberately use customary units to market their products. Examples include a cider company that produces a ‘full pint’ can of cider (even though the usual can sizes are 330ml and 440ml these days), a chocolate company producing a ‘yard of chocolate’ and the ‘Half-Pounder’ sweet company which retails ‘half-pounder’ and 6 oz. bags of sweets.

2.18 Even more striking, it is notable that leading advertisers frequently use customary measures - and never use metric - in major advertisements which are published in national newspapers and magazines. Here is a selection of examples, just from the past 12 months:

‘Could you face 30-foot waves?’ - advert for donations to the R.N.L.I.

‘Jack Daniels Whisky: filtered through 10 feet of maple charcoal’ - Jack
Daniels adverts

‘Avoid the 50-yard dash’ – mobile ’phone advert

‘634 feet of stretch limo’ - advert for new Virgin Trains express trains

‘Relief from congestion is just 12 feet wide’ - headline for national advert
for a campaign for extra lanes on motorways to relieve traffic congestion.

2.19 Again, it is noteworthy that UKMA also wants to see an Act of Parlia-ment passed that would even ban any reference to customary units from advertising! (Report, Paragraph 7.13), another indication that UKMA’s posi-tion may fairly described as ‘extreme’. Such a law would probably not pass the ‘Human Rights Act’ test, now applicable to all U.K. legislation, since it appears to be incompatible with the European Convention right to ‘freedom of information’, which surely includes ‘freedom of commercial speech’.

Government use of customary measures

2.20 Even government departments frequently use customary units, as the UKMA laments in its report. In Paragraph 7.3, they castigate the Department for Health urging us to eat ‘a 2-inch piece of cucumber’, a County Council for announcing ‘three inches of compacted snow’ and ‘4-foot snow drifts’, and even the highly metric Meteorological Office for referring to ‘rainfall which persisted for over two days and amounted to over 50 inches’ [this was in a monsoon area, so the metric equivalent of ‘1,270 millimetres’ or ‘1.27 metres’ of rain might have sounded very strange to British ears). Even government departments, then, realise that to communicate effectively with British people they need to use customary units. There are of course myriads of other examples.

2.21 The supreme examples were the decisions of both Prime Minister Tony Blair and Chancellor of the Exchequer Gordon Brown to announce the weights of their three respective babies only in pounds and ounces.

The ‘problem’ of the pint

2.22 Of course, the ‘pint’ remains the measure of beer, lager, cider and other ‘long’ drinks sold in pubs. There is fierce opposition to any proposal to replace the pint with measures in litres. Strange as it seems, given its deter-mination to eliminate customary measures, UKMA (Paragraph 7.9(d)) states that abolishing the pint is ‘not an immediate priority’. They add with unus-ual hesitation: “Whether pints should eventually be phased out completely is a further option for consideration”. It is well known that the government has been too scared to touch the pint for fear of adverse customer reaction.

2.23 As far as we can see, there is no weaker case for abolishing the pint than for abolishing, for argument’s sake, the inch in clothing, the mile on roads, or the square foot in office space. It appears that UKMA was unwilling to recommend the abolition of the pint for fear of adverse public reaction. This raises questions about the integrity of UKMA and its Patron, Lord Howe, who once said it was ‘shameful’ that Britain still uses the pint. Whilst talking pints, we note that the law requires publicans to display a notice giving the quantities of ‘shorts’ in millilitres, but doesn’t insist on them displaying - as they used to - signs stating the equally important requirement that beers must be sold only by the pint, half-pint or third of a pint. We recommend that this useful ‘social reminder’ of beer measures be reintroduced.

2.24 Even where metric has been imposed, the persistence of customary measures is clear. Walk round any street market, and the price of fish, meat, cheese and vegetables is predominantly in pounds, not kilos. Many loose goods in supermarkets are clearly signed just in pounds with only tiny shelf-edge labels giving the metric equivalent. Despite years of metric compulsion in the sale of carpets, many carpet retailers advertise the price per square yard and, even when they dual-price, they lead in customary units. Prices are shown, for example, at £5.99 per sq. yd, £8.99 per sq. yd., etc. If the metric equivalent is added, it is often just as a supplementary indicator. Off-cuts of carpet are always in feet and inches: 9’ 6” x 6’ 0”; 15’ 3” x 7’ 9” etc.

Admissions made by UKMA

2.25 Finally, UKMA (Report, Paragraphs 3.3 and 3.5), makes 15 admissions about the widespread use of customary weights and measures today:

(a) “Distance signs and speed limits are exclusively in miles, yards and
miles per hour”
(b) “Feet and inches predominate in height and width restrictions”
(c) “Advertised petrol consumption is frequently given in miles per gallon”
(d) “Much of the non-specialist media give primarily imperial units”
(e) “Outside of the maths or science lessons, many schoolteachers continue
to use imperial units”
(f) “Football commentaries”
(g) “Estate agents give floorspace in square feet”
(h) “Estate agents give room and garden dimensions in feet and inches”
(i) “Many market traders and some small shopkeepers display weights in
pounds and ounces”
(j) “Many supermarkets advertise exclusively in imperial”
(k) “Holiday brochures often give summer temperatures in degrees
Fahrenheit”
(l) “Description of criminals wanted by the Police are given by the media
exclusively in Imperial units”
(m) “Medical professionals feel obliged to convert to imperial when
communicating with patients…parents are told the weight of a new-
born baby in pounds and ounces”
(n) “In everyday conversation, many British people freely use feet, stones,
acres and miles per gallon”
(o) “Much teaching of metric to schoolchildren is wasted since they have
little opportunity to practise their skills outside school”.

A Concession by the UKMA
“Much of the adult population, both young and old, has no ability to
think or work in metric units” - Paragraph 4.15, UKMA Report

3. Consumer preference for customary weights and
measures

Opinion Polls

3.1 Over the past decade, many independent surveys have been carried out to establish consumer preference about the use of customary or metric measurements. Some of these focus primarily on current usage, others focus on preference. The main reference for these surveys is the report The Weight of Public Opinion: Imperial or Metric? - Research Findings 1997-2001, written by Warwick Cairns for BWMA.

3.2 In summary, the results show consumer preference for the continued use of customary measures running at 70% to 90%. Another key feature of the surveys is that support for customary units is almost as strong amongst the younger generation as for older people, despite decades of metric educa-tion. This gives the lie to those who claim that young people prefer metric.

3.3 Telephone polls are a less sure guide to public opinion; nevertheless it was noteworthy that a telepoll by 2,340 people carried out by ITV Teletext - during the very week UKMA’s Report was published - showed 93% support for keeping customary units with just 7% favouring compulsory metrication.

3.4 It is notable that the UKMA Report makes only passing references to the very strong and consistent expressions of public support for retaining British weights and measures. Its main reference, in Paragraph 5.13, borders on the libellous. They refer in derogatory terms to independent surveys on weights and measures carried out by some of the best-known opinion poll companies in Britain. UKMA says: “Although a number of surveys have investigated public opinion on the metric changeover, these have been largely commissioned by organisations who are trying to obstruct further progress. The results of such biased surveys must therefore be treated with caution”.

3.5 Anyone who examines the actual questions asked in all the surveys referred to in The Weight of Public Opinion, or indeed in other similar surveys we mention in our report, would inevitably agree that the questions have been scrupulously fair. They were designed to be fair. Moreover, the opinion research companies who carried out the polls, in order to preserve their respective reputations, advise clients on whether a question is ‘unfair’ and would not knowingly ask a biased or ‘unfair’ question. The UKMA statement that surveys carried out by such reputable organisations as ICM and BRMB were ‘biased’ should be publicly withdrawn at the earliest opportunity. One might well ask why UKMA has not taken the opportunity to conduct its own survey on the popularity of customary weights and measures?

3.6 Most of the surveys referred to below used questions based on advice by Warwick Cairns himself. Mr Cairns is a professional market research analyst and a Director of one of Britain’s leading advertising agencies.

3.7 The report The Weight of Public Opinion may be referred for detailed evidence of overwhelming public support for units. Below are some key find-ings. We distinguish between surveys that deal with use and those that deal with preference. The main results are from six surveys from November 1997 to June 2001, covering 6,030 respondents aged 18 or over. We have added findings from three more recent surveys of public opinion since then:

British Weights and Measures: Public Opinion
USE

Q. Which kinds of measurement do you generally find most convenient for everyday purposes? (RSL, Nov 1997): Customary: 74%

Q. Do you tend to think in kilos and grams or in pounds and ounces? (ICM, 1998): Pounds and Ounces: 74%

Q. Do you count in miles or kilometres? (Bella Magazine, 2002): Miles:
Over 80%

PREFERENCE

Q. Would you support shopkeepers who continue to sell goods in pounds and ounces in defiance of the law or not? (BRMB, 2000): Yes: 75%

Q. Do you agree with the new Euro law enforcing metric weights (7,229 responses)? (Teletext Poll, 2000): No: 97%

Q. Thinking about TV and radio weather forecasts, which of the following kinds of description do you prefer? (ICM,2001) 74% - Inches of rain; Yards of visibility in fog; Miles-per-hour winds

Q. Do you support compulsory metrication? (BRMB and ICM, 2000 and 2001): Year 2000: 16% - Year 2001: 10%

Q. Should the choice of what units to use be left to shopkeepers and their customers? (ICM, May 2001): Yes: Over 70%

Q. Would you prefer miles and yards or kilometres and metres on British road and footpath signs? [ICM, April 2002): Miles: 86% - Kilometres: 8%

3.8 The ICM Survey of over 1,000 people carried out from 26 to 28 April 2002 is of particular significance. It is recent and dealt with one of the key recommendations of the UKMA report - the proposed metrication of British road and footpath signs. They found that 86% of respondents wished us to retain miles, yards, feet and inches, against a mere 8% who wanted kilo-metres; a majority of nearly 11 to 1 (6% not expressing a preference). In this
survey, one striking finding was that the figures were identical for 18 to 24-year-olds, showing that enthusiasm for customary measures is just as strong among younger people.

3.9 UKMA does not believe that public opinion should be taken into account at all in deciding the future of British weights and measures. This is an undemocratic, some would say totalitarian, indeed extreme. This dismissal of public opinion alone should lead us to reject their recommendations.

4. Problems arising from criminalising customary
weights and measures

The ‘Metric Martyrs’

4.1 One of the most controversial subjects in recent years in Britain was the decision of the government, in mid-1999, to criminalise the sale of loose goods in pounds and ounces, with effect from 1 January 2000. This was done by giving effect to the 1994 Weights and Measures (Units of Measure-ment) Regulations, passed by Parliament in response to European Union Directive EC/80/181. The debate on that Regulation took a mere 20 minutes and was characterised by levity. The Conservatives introduced this Regula-tion and Labour later decided from which date it should come into effect.

4.2 Making it a crime to sell loose goods by the pound was therefore done to comply with an E.U. Directive. This required the eventual implementation of the metrication of the sale of both packaged food and loose items. It must be emphasised that, so far as we know, the European authorities were not exerting any pressure to implement this Directive. The decision to implement this draconian and burdensome Regulation was made by British Ministers of the two main political parties.

4.3 There was determined resistance by tens of thousands of small traders to the attempt to use the criminal law to force them to trade in metric units, which almost none of their customers used. The successful prosecution of the late Steve Thoburn cost him, Sunderland Council and the government (who part-funded the prosecution) hundreds of thousands of pounds. Steve Thoburn’s huge losses were paid by thousands of donations from the public.

4.4 The case led to a contorted set of judgments in the Magistrates and High Courts. In the end, Lord Justice Laws, in the High Court, invent an entirely novel doctrine of a ‘hierarchy of statutes’ to defeat the argument of Mr Thoburn’s legal team that the earlier 1985 Weights and Measures Act (primary legislation), which expressly permitted both customary and metric units for trade, took precedence over the later, 1994, Regulations (secondary legislation). Thoburn’s lawyers said that the 1994 Units of Measurement Regulations were ultra vires (illegal) because they purported to contradict the 1985 Act. Laws claimed that ‘Constitutional Treaties’, like the European Communities Act 1972, which took us into the then Common Market, allegedly take precedence over other statutes, to defeat the previously clear legal principle of ‘implied repeal’. This novel doctrine got the government off the hook. But Laws, in hastily inventing the doctrine of a ‘hierarchy of statutes’, may have neglected to consider sufficiently the significance of ‘constitutional’ Acts like Magna Carta and the 1688-9 Declaration and Bill of Rights. There is a strong argument for suggesting that, under these, the European Communities Act 1972 itself (under which the 1994 Regulations were passed), was - and is – unconstitutional, and hence illegal.

4.5 Thus taxpayers were forced to pay for enforcing a deeply unpopular law. There were other high-profile prosecutions of two traders in Cornwall and one in Hackney for continuing to use scales in customary units, whilst a Sutton trader was threatened with withdrawal of his street trading licence if he continued to meet the preference of 100% of his customers for buying his fruit and vegetables in pounds. This threatened his very livelihood.

4.6 It is unprecedented, so far as we are aware, for a British government to criminalise its own people for an action which the overwhelming majority of its people feel should not be a crime. Elsewhere in our justice system, there is agreement that certain actions should be crimes - murder, violence, drug- dealing, robbery, theft, dishonest gain and so on. Fining people for selling a pound of bananas - to someone who asks for a pound of bananas - is rightly regarded by most British people as deeply wrong, indeed offensive.

4.7 The decision of Lord Justice Laws was almost immediately referred to the European Commission on Human Rights, backed by human rights group Liberty, because Steve Thoburn’s conviction appeared to breach of Article 10 of the Human Rights Convention. This guarantees the ‘right to freedom of expression’. The case was taken by Mr Neil Herron of the ‘Metric Martyrs Defence Association’. It was in March this year that the Commission gave a terse judgment claiming that the matter was ‘not within the Commission’s jurisdiction’. One result of the reference to the Human Rights Commission was that the nation’s Trading Standards Officers decided to await the Commission’s verdict before continuing their programme of enforcement.

Voices for and against a ‘crackdown’ on lbs. and oz. traders

4.8 No sooner was the outcome of the case known than the Labour- controlled Local Government Association issued its Public Protection Bulletin (March 2004) to its member authorities, calling for an immediate ‘crackdown’ and resumption of prosecutions of all the remaining traders still using weighing scales only in customary units, or still lead-pricing in pounds and ounces, or both. The language they used was unusually insistent, given that selling to British customers in their customary units harms no-one. Similarly, UKMA use emphatic language in their Report to declare that: “There is no longer any excuse for local authorities and traders to defer enforcement or compliance action” (Paragraph 7.9).

4.9 However, on the very day on which the UKMA and Lord Howe were calling for compulsory metrication to be accelerated and rigorously enforced, a much more sensible speech was being made by the new Conservative Group Leader of the Local Government Association, Councillor Peter Chalke. He was responding to the March Public Protection Bulletin (see Section 4.8 ).

4.10 Councillor Chalke said: “Trading Standards Officers need to concen-trate efforts into the areas that most effectively protect and advise the public. I personally do not think that the prosecution of traders who continue to use Imperial measures can ever be one of those priorities. We have all read in the newspapers recently the cases brought against traders. These cases, although technically enforcing the law, hardly have public support and often harm the credibility of local government. Local government is facing budgetary pressures from all directions and it seems somewhat absurd that public money has to be used to bring these sorts of cases. Local authorities have to obey the law, but you really have to question whether this law is just another example of the stupid and irrelevant regulations coming out of the European Union at present”. We endorse Councillor Chalke’s views.

4.11 There may well be a change in the LGA’s policy on weights and measures. There was a poor result for Labour in the local government elec-tions held on 10 June this year. In their worst electoral performance in local government since 1912, Labour finished third in terms of votes cast, behind both the Conservatives and the Liberal Democrats. They lost hun-dreds of Council seats and control of several authorities. Conservatives might well control the LGA in the near future and their influence is growing. In general, it appears that Conservative Councillors oppose the oppressive enforcement of the 1994 Measurement Regulations. If traders continue to be prosecuted for selling in pounds in the run-up to a General Election, the issue could become controversial. We refer to some recent Conservative Party statements on compulsory metrication in Section 9 of our report.

4.12 There is also opposition in the Liberal Democrat Party to the pros-ecution of traders for selling in pounds and ounces. In 1999, the then Leader of the Liberal Democrats, Lord Ashdown, denounced the move to prosecute traders selling loose goods in customary measures. In a recent letter (24 June 2004) to a constituent, Robin Willow, the newly-elected Liberal Democrat M.P. for Brent East, Sarah Teather, wrote: “…it does seem to me to be illiberal to criminalise people who sell in measures that their customers want. I believe, as a liberal, that we should let the market decide which measure survives, and that we should certainly not seek to put essentially law-abiding people in prison for transgressing this rule [selling in pounds and ounces]”.

4.13 On the assumption that most Trading Standards Officers will agree that there are far more important priorities than trying to enforce unpopular and unnecessary Regulations, it is likely that traders still selling mainly in pounds and ounces will be able to carry on doing so for years without fear of prosecution. At the time of issuing our report, the only current case we know of is the action by Cornwall Trading Standards against two traders - John Dove, a fishmonger, and Julian Harman, who runs general stores and greengrocery. They were successfully prosecuted in 2001 for selling in pounds, each receiving a conditional discharge. In July this year, a Senior Trading Standards Officer sent them each a letter threatening a further prosecution. They say that all their customers prefer to buy in pounds and ounces and maintain that they will continue to sell in customary measures.

How we can decriminalise selling in pound and ounces? The ‘way ahead’

4.14 We now need to consider what should be done about the 1994 Units of Measurement Regulations which (a) ban the use of weighing machines in customary units and (b) outlaw lead-pricing in pounds and ounces.

4.15 We believe we should return to the position before the implementation of the Regulations on 1 January 2000. The next government should imme-diately issue strong advice to local authorities that there should be no more prosecutions of traders weighing and pricing in pounds and ounces. Next, the 1994 Regulations should be repealed, as the Conservative Party is now demanding (see Section 9 below). This may be done without contravening European Directive EC/80/181, which merely requires the eventual imple-mentation of the Directive. The government could simply inform the Euro-pean Commission that it planned to repeal the 1994 Units of Measurement Regulations but would agree to implement the Directive at some future date. For the sake of argument, it could decide to implement the Directive in, say, 1,000,000,000 A.D., or even further ahead. Another device would be to tell the European Union that we will comply with EC/80/181 ‘in the next Parlia-ment’. Since no Parliament can bind its successor, the next Parliament could also decide to comply ‘in the next Parliament’. And so on. The government would be within their legal rights under E.U. law and no European institu-tion could do anything about it.

4.16 At the same time, dual labelling of packaged goods, showing their weight in both customary and metric measures, should be introduced without delay. This is now the situation in the United States. Its likely effect would be that producers would gradually revert to using key familiar quant-ities in customary units - pounds, 12oz., 8oz., 4oz., 2oz. and so on, de-pending on the product. This would achieve a major improvement for con-sumers. They would understand much better the value of what they buy. Introducing weights in grams has led to a departure from standard sizes. To accompany this measure, dual ‘switchable’ weighing machines, which have not been certifiable since January 2000, should be reintroduced.

4.17 Finally in this section, we call for a Royal Pardon to be granted to the late Steve Thoburn and all other traders who currently have criminal records for selling produce by the pound. The next government should recommend this course of action to Her Majesty the Queen.

Ending the ‘Downsizing Deception’

4.18 The shopper now faces a bewildering array of product sizes in metric on supermarket shelves. Almost any product weight can be found and this makes it difficult to compare product size and product value. In a recent survey by a member of ARM in a Somerfield supermarket in Essex, no fewer than 40 different metric weights were found within the space of 10 minutes on a range of tins, jars and packets (see Appendix 2).

4.19 Manufacturers can choose whatever quantity of grams they like for their products. The unfortunate result is significant consumer misunder-standing. A weight like ‘411g’ or ‘283g’ does not readily convey information in a comprehensible form. Besides that, an ounce is much easier to visualise than the tiny gram. A gradual return to the use of customary units would bring much-needed clarity about product weight to the consumer.

4.20 Supporters of metric pricing say that the requirement to give the price per 100 grams on shelf edge labels helps customers to know the value of products. However, labels may give the price either per 100 grams, or per kilogram, a source of confusion. Worse, the lettering is tiny - difficult to read and absorb as one tours the shelves; indeed one survey in the 1990s found that 90% of consumers did not even refer to shelf edge pricing. Product value was much easier to absorb in the days when customary measures were used. Then, the sizes of jars, tins and packets tended to be standard and so easily recognisable.

4.21 A related serious consequence of compulsory metrication in the sale of packaged goods like tins, jars and packets of food has been the phenomenon of deliberate ‘metric downsizing’. They are gradually being reduced in size but the price stays the same. A notable recent example was the reduction in the size of packets of Fox’s Glacier Mints from half a pound (equivalent metric weight 227 grams) to 200 grams, with no price reduction. This raised the unit price at a stroke by 13½%. This has been described by some as ‘exploitation’ or even ‘cheating’. UKMA recognises that manufacturers ‘down-size by small amounts to disguise price increases’, but the best they can come up with to deal with this problem is the complex concept of ‘exclusion zones around the established package quantity’. UKMA’s suggestion would probably require more - and very complex - legislation.

4.22 Many more cases like Fox’s Glacier Mints could be given. For example, under customary measures, before the start of metrication, crisp packets were nearly always sold in 2 oz. bags (equivalent to 57 grams). This point was dealt with admirably in BWMA’s 2002 pamphlet The Great Gram Scam. Now crisp packets have significantly reduced in weight. Many different weights are found: 40, 35, 30, even as low as 28 grams. Undoubtedly this has enabled crisp manufacturers to get away with deceiving the consumer. Metric downsizing has reduced crisp packet weights to well below 2 oz.

4.23 A common complaint is that manufacturers downsize from the pound weight (454 grams). Initially, they reduce to 450 grams, then perhaps to 430 grams, then to 420 or 400 grams and so on. The customer who used to know that a jar of something (like jam) weighed precisely one pound does not readily notice the subtle weight and size reductions of the jars or tins she buys. It is relatively easy to compare, say, a 1 lb. jar to a 12 oz. jar. But it’s much harder for the consumer to compare jars of the same product weighing, say, 454, 425, 400 and 375 grams (to give a typical example).

4.24 Despite that trend, there is evidence that traditional weights are being maintained in many product ranges. One pound is 454 grams. Despite two decades of compulsory metrication of packaged goods, it is fascinating to see how many items - like jars of honey and jam - continue to be sold in 454-gram jars. What a farcical situation we will be in when customers buying these jars in future may be banned from being explicitly informed that they weigh exactly a pound! It would appear to be a manifest breach of the European Convention’s much-trumpeted ‘right to freedom of information’.

4.25 Observations suggest that many shopkeepers and market traders still lead-price in pounds. Many supermarkets, notably Tesco, lead-price in pounds for their fruit, vegetables and other loose items. Customers often ask for goods in pounds and ounces even if priced only in kilos. These obser-vations are matched by the surveys in The Weight of Public Opinion. Undoubtedly some people are getting used to metric units and a few prefer them. There is indeed confusion. Many shops like butchers and fishmongers have complicated dual-priced labels which are difficult to read and absorb.

4.26 The United States has dual marking of packaged goods, though most U.S. consumers only read the weight in customary units. Dual indications should be restored without delay to packaged goods. If the retail trade were given sufficient notice, the extra cost would be minimal. Such a move would probably lead to a swift re-ordering of product sizes to convenient units of whole pounds or ounces, enabling consumers to make easier price comparisons. To refer again to crisps, any manufacturer putting a full 2 oz. of crisps in his packets would undoubtedly steal a march on his rivals.

The UKMA’s demand for yet more crimes on the Statute Book

4.27 One striking feature of the UKMA Report is the extent to which they advocate punitive measures. A particularly unpleasant example comes in Paragraph 7.5, where they recommend that the government force all agencies, contractors and ‘local authorities, universities and charities to whom they make grants or loans’ to ‘work exclusively in metric’. One can just imagine government officials poring over a charity’s documents to see if a customary weight or measure has been used - maybe the sale of a 42-inch jacket in a charity shop. Perhaps UKMA would wish to see grants or loans denied to charities ‘caught out’ using the ‘wrong’ unit of measurement?

4.28 Another repressive UKMA proposal is ‘to require property advertise-ments to give exclusively metric dimensions and areas’. Thus every hotel would be required by criminal penalties to describe their grounds as, for example, ‘4.8 hectares’ instead of ‘12 acres’. House buyers would be told that a house for sale has a ‘27-metre’ garden, not one of ‘90 feet’. A couple seeking a large lounge would be told the length of one was ‘4.85 metres’ instead of ‘16 feet’. All this despite UKMA freely acknowledging more than once in their report that nearly all British consumers use and prefer customary units for property and are perfectly comfortable with them. Again, the repressive mindset of the authors of the UKMA report is revealed.

4.29 UKMA also wishes the law to be used to force the Meteorological Office and all publicly-funded bodies to give all weather reports and forecasts in metric, including wind speeds in kilometres per hour, ‘within a year’. Presumably they wish, then, to abandon the internationally-agreed Beaufort Scale, in which wind speeds are described as ‘Force 1’, ‘Force 2’ etc. up to ‘Force 12’. If so, it would appear that UKMA has a ‘metric obsession’. Forcing the Meteorological Office and the BBC to use kilometres per hour instead of the Beaufort Scale could breach international shipping rules and place all those who rely on the BBC Shipping Forecast at risk.

4.30 The criminalisation of the use of customary weights and measures has given both compulsory metrication and ‘Europe’ a bad name in Britain. More of the same would be opposed at least by the Conservative Party and United Kingdom Independence Party and would meet with strong opposition in the country. It would serve no purpose except to realise UKMA’s dreams. The main lesson to be drawn from the 107 years since metric weights and measures were first legalised in Britain is that they are far less ‘user-friendly’, hence the obvious fact that they never really ‘caught on’ here.

5. A response to the main points of the UKMA report

5.1 UKMA’s 64-page report is lengthy and repetitive. Much of its content and its recommendations are rebutted within the main body of our report. Moreover, there are a considerable number of specific incorrect assertions and comments that UKMA makes which we now deal with.

Which system is superior - metric or customary weights and measures?

5.2 UKMA makes the claim that the metric system is ‘superior’ because its units are ‘divisible by 10’ and add that it is a ‘rational, logical system’. In their Executive Summary they claim: “Metric units constitute a proper coherent system in which all units are interrelated and easy to calculate…the metric system is inherently superior because it is decimal and consistent”. They add (Paragraph 4.18): “The great advantage of metric units is that thy constitute a coherent, consistent, integrated system, rather than an incoherent collection of inconsistently related units”.

5.3 These statements are controversial. For example, an inch is just as ‘divisible by 10’ as the metre or the litre. A fair assessment of the two rival systems has been made recently by John Strange, who has written the following passage for the forthcoming new edition of Vivian Linacre’s com-pendium A Guide to Customary Weights and Measures.

“The metric system is logical, dogmatic and coherent. These characteristics make it suitable for most scientific work, particularly physics. The British system is practical, flexible and contains a choice of coherent subsystems. These characteristics make it suitable for much scientific work and for virtually all everyday applications”.

5.4 UKMA reluctantly concedes there are difficulties with the metric system in Paragraphs 6.18 to 6.21 of their Report. They admit that due to what they say was the unwise decision of the government in 1969 to omit the centi-metre and centilitre from official use, the metric system in Britain “uses un-necessarily large numbers and is ‘not user-friendly’”. They add: “One of the consequences of separating the metric conversion of industry from a wider programme involving the general public was that insufficient consideration was given to making the new system customer-friendly…metrication acquired a reputation for being scientific, over-precise and generally difficult”. Hardly ‘simple and easy to use’, then, as UKMA claims later on.

5.5 We might also note that many of the units alleged to be metric are not metric and are better described as ‘compound’. Indeed, the E.U. Directive (80/181) specifying what units are to be used in future admits that some units are ‘compound’. Kilometres per hour is a compound unit; truly ‘metric’ units would be metres or kilometres per second. ‘Kilowatt-hours’ are com-pound. Calories, required on most food products to give the energetic value of food, are not metric and not even permitted by the E.U. Directive.

5.6 There is not enough space in this report to discuss in detail the relative merits of customary and metric systems of weights and measures. We confine ourselves simply to making seven brief points.

5.7 First, metric units have been allowed to be used in the United Kingdom for most purposes, including for trade, since the Weights and Measures (Metric System) Act 1897. As UKMA acknowledges on page 52 of its Report, this Act provided that “metric units may be used for all purposes, but did not make them compulsory”. The history of weights and measures since then is that there was no significant demand for the adoption of the metric system, either by industry, trade, or ordinary people. Only when the British government announced its proposals to switch to metric in 1965 did usage of metric units increase - and that was by the use of compulsion.

5.8 Second, we concede that the metric system is now in common use in science, industry and engineering. However, it remains a matter for debate as to whether this is because there is some inherent advantage in using metric in such applications, or it has merely become the norm in these fields. We emphasise again that we do not seek to reverse the changes made in those sectors; for example, we do not wish to interfere with what have become standard industry measurements.

5.9 Third, we point out that customary measures are highly practical in that they are based on man’s own physical characteristics and ability to do work. Many observers have commented that they form a ‘human’ or ‘natural’ system of measures which has evolved to meet mankind’s everyday needs.

5.10 Fourth, whilst metric advocates stress the benefit of the units in their favoured system being divisible by 10, thus making life ‘easier’, the British system of weights and measures is considered by many to be superior because its units are commonly divisible by 2, 3, 4, 5 and 6. The non-metric 60-minute hour and 60-second minute have been retained internationally because these are divisible by 2, 3, 4, 5, 6, 10, 12, 15, 20 and 30 - better than the metric 100 which is only divisible by 2, 4, 5, 10, 20, 25 and 50.

5.11 A remarkable example of the superiority of the duodecimal system over the decimal system comes from Holland, where timber merchants and carpenters now work using 120-centimetre lengths of wood. Staying with timber, the impracticality of the centimetre (too small) and the metre (too big) has led some timber merchants in Britain to measure wood with the ‘bernicle’, which measures one-third of a metre and is divided into 11 units. It helps staff to measure the area or cubic capacity of wood. It looks remarkably similar to a foot-long ruler divided into inches!

5.12 We might also point out that in the days of both pounds and ounces and pounds, shillings and pence (and before computers), market traders appeared to have no difficulty in swiftly reckoning up the correct price of various quantities of fruit, vegetables, fish, meat or cheese.

5.13 Fifth, even metric advocates concede that serious mistakes may occur because the decimal point has been put in the wrong place, or a ‘nought’ has been added or omitted, or even because of confusing similar-sounding words like ‘millimetre’ and ‘centimetre’. There are many examples in the medical field where a patient has been misprescribed medicine because of these types of error and deaths have resulted. One sad case was reported in The Times, 11 October 2000. A new-born baby died in a hospital intensive care unit after a member of staff had entered a decimal point in the wrong place.

5.14 Sixth, the system of customary weights and measures rolls up one unit into another at the point when the numbers begin to get large and unwieldy - pints into gallons, pounds into stones and so on. The human brain finds it more difficult to cope with larger numbers. Figures of hundreds of grams on a packet or tin in the supermarket being a prime example.

5.15 Seventh, and finally, customary weights and measures have the distinct advantage for the British that they are familiar.

5.16 On the day after the UKMA published its report, a foreign University lecturer, Dr. Kovalchuk, wrote an open letter to Lord Howe, defending British customary weights and measures. As it summarises many of the points we would also make about the superiority of our system of weights and measures, we reproduce key verbatim extracts of his letter in Appendix 3.

The cost of past and future metrication

5.17 In his introduction to the UKMA report, Lord Howe claims that what he calls the measures muddle “increases costs, confuses shoppers, leads to serious misunderstandings and causes accidents”. In truth, this is an indictment of the decision in the first place to attempt to force through metrication on an unwilling public. The ‘measures muddle’, say UKMA, is caused by the decision of successive British governments to proceed with metrication gradually. They compare this unfavourably with decisions by other countries such as Australia, New Zealand and South Africa to complete metrication over a period of just a few years.

5.18 The process of metrication itself has indeed been costly. The wholesale conversion of industrial machines to metric cost millions, with little clear practical benefit. Machine tools like lathes, boring and milling machines and other industrial tools and equipment were thrown out of factories, work-hops, colleges and schools just because they were calibrated in customary units. Garages went out of business because they could not afford to convert from gallons to litres. Metricating the sale of loose goods meant that tens of thousands of small traders had to scrap perfectly sound weighing machines in pounds and ounces and buy new metric ones. They also had to re-order price labels in metric or in dual units, at significant extra cost.

5.19 Erecting some road signs in metric as well as in customary units (mostly dual height and width signs) has also cost more money.

5.20 There would also be very considerable costs of implementing UKMA’s other suggestions for enforced metrication, not least the time and effort devoted to trying to pilot highly controversial legislation through Parliament.

5.21 If ‘confusion’ has been caused to shoppers, this again is due essentially to the introduction of the alien metric system to shoppers who were familiar with the price of goods per pound. Shoppers were not ‘confused’ before compulsory metrication began.

5.22 The admission by Lord Howe in the UKMA Report that the intro-duction of metrication has caused accidents is serious, and we give examples below in our section on the metrication of road signs.

5.23 UKMA is fond of trumpeting the achievements of countries like Australia and South Africa in achieving a relatively swift programme of metrication (see Paragraph 4.11). However, these examples come from countries with populations much smaller than the United Kingdom. Neither do those countries have such a long tradition of political union, and use of customary measures, going back centuries.

5.24 Lord Howe’s reference to Magna Carta to justify compulsory metrica-tion is inappropriate and bizarre. He correctly refers to Magna Carta’s procla-mation that there should be ‘one measure of wine…corn…’ etc. But the problem Magna Carta was trying to address was that units such as pounds and bushels had different weights in different parts of England. That problem was addressed centuries ago when England did indeed (in the fourteenth century) agree common ‘measures’ or ‘standards’ for all its units. Before the announcement in 1965 of the plan to ‘go metric’, Britons had been able to use metric measurement for 68 years (since the 1897 Act), but apart from a handful of exceptions, like c.c. for car engine size, they had not done so. The introduction of the metric system - not used by British people - was therefore a breach of Magna Carta’s demand for ‘one measure’.

5.25 Howe goes on to say: “Before then and ever since, every civilised society has recognised the need for one set (and only one set) of standard measures”. The U.K. decided in 1897, to permit the use of metric units for all purposes, alongside customary units, in view of their gradual adoption by other countries. However, as we detailed in Sections 1 and 2 of our report, British people use and prefer their own traditional system of weights and measures. In other words, the ‘one set of standard measures’ they use and clearly prefer, like in the United States, is customary weights and measures. This should be respected and, so far as practicable, achieved by enabling people to revert to using their familiar and preferred measurement system.

5.26 On page 7 of the UKMA Report, Lord Howe states that UKMA is “a small group of ordinary people so fed up with the measurement muddle that they have decided to try and tackle it themselves”. It would be more correct to say that the UKMA consists of people who have always been determined to impose the metric system on the British people no matter how strongly they wished to retain their customary units of weights and measures. A careful reader of the UKMA report will also note how frequently they use the words ‘compulsion’, ‘force’ and ‘enforcement’ in their report. We list just some of the authoritarian demands they make in Appendix 5.

5.27 The UKMA report reveals that metrication can only be achieved with draconian laws and more criminal penalties - plus huge costs, as we explain especially in Section 6 below. UKMA, however, downplays the expense: “Costs need not be a serious obstacle to completing metrication”, they claim (page 9). However, as UKMA fully concedes, the following are just some examples of the costs of further compulsory metrication:

(a) the cost of setting up and running a brand new ‘cross-departmental’ authority to ‘manage the change’ (page 9)
(b) major ‘intensive campaigns of public education’ (page 9 and Paragraph 7.9(g)). For example, in Australia, 2.5 million copies of a pamphlet:
‘Motoring Goes Metric’ were produced
(c) a swath of new legislation with criminal penalties: ‘enacting and enforcing any necessary legislation’ (page 9), including ‘bringing advertising explicitly within the scope of the Prime Marking Order’ (Paragraph 7.13). This would occupy significant Parliamentary time as further compulsory metrication would be strenuously opposed

(d) replacing over 1 million road and footpath signs (Paragraphs 7.14 to 7.22)
(e) the cost of training staff to work exclusively in metric (Paragraph 7.9(h)).

5.28 Yet, on page 11 of their report, UKMA admits that, to date, compul-sory metrication has been a ‘costly and embarrassing saga’! We agree.

Replies to UKMA

5.29 We now deal with some further specific points in the UKMA Report.

5.30 UKMA complains on page 12 that “metric-only measuring tapes are very hard to obtain in the U.K. The commonly-available dual tapes have Imperial on top and metric on the bottom - making it awkward to use the metric edge”. In response, we make the following points:

(a) First, the fact that inches lead over metric on most tape measures sold in the U.K. simply confirms British consumer preference for using inches
around the house and garden
(b) Second, tapes with a metric leading edge are available from at least one supplier, but demand for them is apparently minimal
(c) Third, UKMA would like to see metric-only tapes. It is interesting to note that, a few years ago, all MPs and members of the House of Lords were
issued with metric-only 30-cm rulers. When asked why ‘30 centimetres’, the producers said ‘it was as near as we could get to a foot’! We are aware of one group of schools - the Anglo-European Schools - that insists on metric-only rulers in the classroom and have even confiscated rulers with inches on them! This gives insight again into the ‘standardising’ mentality of those who wish to impose metrication on a reluctant and resistant population.

5.31 In Paragraph 3.2 of its report, UKMA attempts to demonstrate the extent of metric usage by a superficially impressive list of 16 examples. It is noteworthy that almost all of these are in fact examples of where metric use is compulsory, usually because the government has decreed that metric be used, e.g. in teaching primary and secondary school children.

5.32 UKMA’s claim that ‘most shops give prices per kilogram or litre’ is not correct. According to informal surveys of shopping centres by members of CMS, BWMA and ARM, researching the sale of loose goods, many smaller shops like butchers, fishmongers and greengrocers continue to lead-price in pounds, despite 4½ years since metric price labelling was made compulsory. As one enters many supermarkets, large labels advertising the price per pound of fruit and vegetables appear to dominate the shelves of loose goods. The country’s leading retailer, Tesco, is a prime example.

5.33 UKMA’s claim (Paragraph 3.2(l)) that ‘all British meteorological mea-surements are in metric units’ is, of course, false. On the shipping forecasts, wind speeds continue to be announced using the Beaufort Scale, with refer-ence to miles per hour when speaking of strong winds or gusts. Visibility distances are given in miles, not kilometres. UKMA wishes to force 100% use of metric-only measurements by weather forecasters and reporters.

5.34 In Paragraph 3.5, the UKMA list 15 ‘serious problems’ caused by being ‘half metric, half imperial’. Our response to the problems listed is to suggest that, if we allowed British people to use their preferred system of customary measurements, most of these ‘problems’ would cease to exist. We list the main ‘problems’ below and suggest how each should be overcome:

(a) The problem of dual pricing - per kilo and pound, per metre and foot, per litre and pint, and so on - should be overcome by allowing freedom of choice. In such circumstances, the market-place would soon lead to producers and sellers reverting to primary use of customary weights and measures pounds and ounces (see Sections 4.18 to 4.26 above)

(b) UKMA say the one ‘problem of dual marking of metric and imperial’ is the cost. However, that cost is minimal and, in any case, the United States copes with dual labelling without any problem. We recommend that dual customary and metric marking be introduced without delay

(c) The remedy for the ‘difficulty of comparing attributes of goods when different units are specified’ is, once again, allowing the use of customary units where currently they are banned. The UKMA cite the example of fridge capacity given in cubic feet when the statutory Energy Label is required to be in litres. The simple answer here is to permit the Energy Label to show capacity in cubic feet

(d) The problem of road contractors ‘having to convert metric sign distance into imperial for signage, with consequent cost and potential for error’, is
simple to solve. Allow them, once again, to measure the distance in milesand yards in the first place! Then there would be no confusion

(e) The alleged problem of people measuring room size in feet and inches and then buying carpets in square metres is not a problem in reality. That’s because carpet retailers and fitters are happy take a consumer’s measurements in customary units and inform them of the price per square yard. The conversion from cost per square metres to square yard is done in a fraction of a second on a calculator. Many carpet retailers continue to ‘lead-price’ in price per square yard. Carpet retailers should be able to revert to selling by the square yard if they prefer to

(f) We doubt that there is evidence that overseas visitors are ‘confused’ by the ‘inconsistent mixture of measures used’, as UKMA claim, except possibly when shopping for loose goods. Many foreign visitors appreciate Britain being ‘different’ from other countries in various ways and like the novelty of things like miles and yards on our road signs. Seeing diversity in action is, after all, part of the joy and adventure of foreign travel

(g) The alleged problem of people not being able to calculate their Body Mass Index (BMI) because they know neither their height nor weight in metric is simple. An alternative BMI can just as easily be calculated using feet and pounds. A BWMA member, Robin Willow, has already produced such a BMI formula in customary units, which he calls an ‘FPS Body Mass Index’ - see Appendix 4.

5.35 In Paragraph 5.3 of its report, UKMA lists six ‘considerable problems’ if Britain were to revert to the exclusive use of customary weights and measures. As we have stated, we do not advocate a return to exclusive use of customary weights and measures in fields like science and industry where metric use is widespread, thus the problems listed by UKMA would not arise.

5.36 UKMA claims that: “Most mathematics and science textbooks and other teaching material would need to be replaced and syllabuses revised”. This is nonsense. Customary weights and measures are already required in the National Curriculum to be taught alongside the metric system. The National Curriculum, school textbooks and syllabuses should indeed be gradually changed to reflect the fact that customary units dominate for day-to-day use and in many other spheres. The National Curriculum should be changed to provide for the teaching of both metric and customary units in equal measure. Exam papers should use both sets of weights and measures, as is common practice in the United States. The extent to which customary measures are required to be taught in schools has gradually been whittled down. The National Curriculum now only requires children to be taught about ‘equivalent’ customary units that are ‘still used today’. Reports we have received indicate that ‘politically correct’ OFSTED Inspectors make sure children are taught metric, but fail to ensure they are taught customary units, an indictment of their role, given the admission by UKMA that child-ren live in a society dominated by the use of customary measures. It appears only church schools continue teaching in customary units to any extent.

5.37 The UKMA asserts that: “A considerable part of the population would need to be educated in how to calculate using imperial units”. Given the widespread day-to-day use by British people of customary weights and measures, it is hard to understand why there would be any need for ‘further education’. One doesn’t need calculating ability, indeed one scarcely has to be literate or numerate, to be able - for example - to judge how high six foot is, how much a pound weighs, how far a mile is, or how long a 9-inch knife is. Nor did one need calculation ability in customary units to answer a question on this year’s Edexcel Geography paper, which included a chart showing the fall in exports of ‘60-lb. bags of sugar’ from certain South American countries.

5.38 In Paragraph 5.11 of the UKMA report, nine alleged ‘myths’ about metrication are listed, with a purported correction in each case. Most of these ‘myths’ are not statements that organisations like CSM, BWMA and ARM would make anyway. To give one example, no organisation campaign-ing to retain customary measures has claimed that weights and measures all have a British origin. We recognise, as UKMA say, that the Romans intro-duced some of these. As for UKMA’s statement that Fahrenheit was a ‘German’, it would be more accurate to point out that he was a Prussian born in Danzig (now Gdansk). The simple point is that ‘British weights and measures’ are those that have been in common use by British people over the past few centuries - and longer in some cases.

5.39 In Paragraphs 5.13 and 5.18, UKMA claim that: “Public ignorance has been exploited by populist politicians and some tabloid newspapers to stir up resistance - for example, by portraying rebellious market traders as ‘martyrs’…unfortunate market traders have naively allowed themselves to be used for a political stunt”.

5.40 Our first observation on this is that the original reference to ‘martyr’ came from one of the country’s leading Trading Standards officials - Mr Chris Howell, who at the time was Head of LACOTS (now LACORS), the Local Authority Co-ordinating Committee for Trading Standards. It was on 11 November 1999 that he was quoted by the Daily Telegraph as warning traders to comply with the 1994 Units of Measurement Regulations. He declared: “If they want to be martyrs, they will pay a heavy price”.

5.41 Far from politicians ‘stirring up resistance’, it was traders themselves who sought assistance in their tens of thousands after Jeffrey Titford, M.E.P. for the U.K. Independence Party, set up a ‘Metric Martyr Fund’ in January 2000. This was in response to the intended prosecution by Southend-on-Sea Unitary Authority of Mr Dave Stephens, a butcher, for weighing and pricing meat in his Leigh-on-Sea butcher’s shop in pounds and ounces. Similar ‘Metric Martyr’ appeals were set up by BWMA and Mr Herron, a close friend of greengrocer Steve Thoburn. Thousands of people donated to these funds, including many from abroad. BWMA, ARM and Neil Herron continue to receive many requests for assistance from traders wishing to continue to serve customers in pounds and ounces. Incidentally, 4½ years after Mr Stephens was threatened with prosecution, huge fines and confiscation of his equipment, he continues a thriving butcher’s business, weighing and selling all his goods only in pounds and ounces. He successfully called the bluff of Southend Council who obviously decided that ‘discretion is the better part of valour’.

5.42 One point UKMA declines to mention in relation to small traders is the fact that those traders who resisted the Units of Measurement Regulations were, for the most part, simply reflecting and meeting the wishes of their customers. As Steve Thoburn himself said on many occasions: “If my customers asked for bananas in kilos, I’d sell them in kilos”.

UKMA’s Definitions of ‘Democratic Obligation’ and ‘Voluntary Acceptance’

“Any far-reaching national change, not only metrication, which is initiated by government, can only be achieved by voluntary acceptance if it is made
a democratic obligation on all by legislation” - UKMA Report, page 57

6. The case for retaining Britain’s road signs in miles, yards, feet and inches

6.1 This section of our report could be very brief. We need to make just three key points about the stated intention of the government to metricate Britain’s road signs at some future date, and the UKMA’s extreme demand for this to be completed by ‘early 2007’ (just 2½ years away).

6.2 These points that are metrication of Britain’s road and footpath signs is:
(a) wholly unnecessary,
(b) massively expensive, and
(c) potentially dangerous - at least in the short-term.

Converting a million-plus British road signs is unnecessary

6.3 We will however add some detail to both these points. The fact that metrication of Britain’s road signs is wholly unnecessary is so obvious as scarcely to need elaboration. Millions of motorists drive on Britain’s roads every day and are thus familiar with signs such as